Affiliate marketing is one of the most accessible ways to earn passive income in Kenya today. With just a smartphone, internet access, and the right platform, anyone can start earning by promoting products or services online. However, not all affiliate marketing platforms are built with Kenyan users in mind, and many don’t offer reliable payouts or easy-to-use tools.
To help you get started or scale your efforts, here’s a detailed guide to the top 5 affiliate marketing platforms in Kenya, including a bonus section about Rather Digitals, a company that not only trains you but also gives you access to high-converting affiliate products.
1. Jumia KOL (Key Opinion Leader) Program
Jumia is a household name in Kenya when it comes to online shopping. Their affiliate program—called the KOL Program—is one of the most reliable and rewarding in the region. It’s ideal for individuals who want to promote electronics, fashion, beauty, and household products to Kenyan audiences.
Key features:
- Earn up to 11% commission per successful sale
- Access a real-time performance dashboard via the KOL app
- Get weekly payouts through MPESA or bank transfer
- Use built-in promotional banners and product links
Jumia’s large inventory and trusted brand make it easy to convert clicks into commissions.
2. Twiva – Social Commerce Affiliate Platform
Twiva is a rising player in Kenya’s affiliate marketing space. It merges influencer marketing with affiliate marketing, making it perfect for content creators who are active on social media platforms like TikTok, Instagram, and Facebook.
Key features:
- No website is required to get started
- Promote local products through engaging video and photo content
- Track your earnings in real time
- Receive fast payouts through MPESA
Twiva is especially useful for micro- and nano-influencers who are looking to monetize their platforms without complicated tools or coding skills.
3. Kilimall Affiliate Program
Kilimall offers a similar e-commerce affiliate experience to Jumia but tends to have less competition in certain niches. This gives affiliates an opportunity to stand out when promoting unique or trending products.
Key features:
- Earn up to 8% commission on every sale
- Access monthly campaigns with bonuses and special offers
- Get a user-friendly portal for managing and tracking performance
- Benefit from helpful affiliate support services
For affiliates targeting price-sensitive shoppers, Kilimall is an excellent option.
4. ReferralsAfrica – Promoting African Brand
ReferralsAfrica is designed specifically for African affiliate marketers who want to promote local products and services. It offers higher commissions than most platforms and includes tools to help beginners get started.
Key features:
- Access to a wide variety of African-based brands and offers
- Commissions of up to 25% on digital products and services
- Instant payouts on selected offers
- Free training resources and affiliate marketing tips
ReferralsAfrica is ideal for marketers who want to support African businesses while earning consistent income.
5. Betika Affiliate Program
Betika is one of Kenya’s leading betting platforms, and their affiliate program is a solid choice for content creators with audiences interested in sports and gaming.
Key features:
- Get paid for every player you refer to Betika
- Earn recurring commissions based on user activity
- Access a full suite of marketing materials and tracking tools
- Receive prompt payments via bank transfer
This program is best suited for websites, blogs, or influencers focused on sports content, betting predictions, or football commentary.
Bonus: Affiliate Marketing Training and Resources from Rather Digitals
Rather Digitals is more than a digital marketing agency—it is a comprehensive affiliate marketing training and resource hub tailored for the Kenyan market.
Rather than throwing you into affiliate marketing without support, Rather Digitals guides you through every step. Whether you’re completely new to affiliate marketing or you’re looking to grow your income, this is a trusted place to learn and earn.
What Rather Digitals offers:
- Full affiliate marketing training from beginner to advanced levels
- Access to affiliate products and brand partnerships
- Pre-approved affiliate links so you can start promoting right away
- Mentorship and personalized coaching
- Real-world examples and case studies from successful affiliates
- MPESA and Payoneer payout options
Rather Digitals is a one-stop-shop for anyone serious about building a long-term affiliate income stream. You can learn the business, get tools to start, and receive ongoing support as you grow.
For those interested in both knowledge and earning opportunities, Rather Digitals bridges the gap between training and execution.
Comparison Table
| Platform | Commission Rate | Payout Method | Ideal For |
|---|---|---|---|
| Jumia KOL | Up to 11% | MPESA/Bank | Bloggers and product reviewers |
| Twiva | Varies by product | MPESA | Social media influencers |
| Kilimall | Up to 8% | Bank | YouTubers and niche bloggers |
| ReferralsAfrica | Up to 25% | MPESA/Bank | African service marketers |
| Betika | Recurring model | Bank | Sports and gaming content creators |
| Rather Digitals | Varies + training | MPESA/Payoneer | Beginners and experienced affiliates |
Final Thoughts
Affiliate marketing is no longer limited to international markets. In Kenya, the opportunities are growing rapidly across e-commerce, services, and content platforms. Whether you’re an influencer, blogger, or beginner looking to start something online, there’s an affiliate marketing platform tailored for your skills and audience.
If you’re just starting out or want to make affiliate marketing your main source of online income, partnering with Rather Digitals will give you the knowledge, tools, and affiliate links you need to succeed.
Choose a platform that fits your goals, stay consistent with your promotion strategy, and most importantly—track your progress. With time and effort, affiliate marketing in Kenya can become a reliable and sustainable source of income.
